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What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible on search engines.

Just try it: Google some hotel's name around your place: you'll get the phone number and a Google Maps with its location, although it might not be the first result. That's visiblity.

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible on search engines.

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible on search engines.

Just try it: Google some hotel's name around your place: you'll get the phone number and a Google Maps with its location, although it might not be the first result. That's visiblity.

2 edited body
source | link

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible toon search engines.

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible to search engines.

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible on search engines.

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source | link

What does the semantic markup offer? A way for the machines to understand the data. What's a search engine? A machine.

Back in the days, the search engines just looked for the words in a page and showed the page when you search the keywords. However, this led to farm websites with thousands of keywords just to rank higher than anything else, but this wasn't a quality website.

So the search engines evolved, adding more and more to their algorithm in order to provide relevant results to the end-user.

And then, search engines added a new way for websites to tell what they are: semantic markup. When a spider sees a specific tag, it knows what it means. The word "meaning" has a lot of importance there.

Lately, SEO is not only about how to rank the highest. Sure, it's quite important, but it can be reached only through great content, internal links, backlinks, and a lot of work overall (semantic markup is also a plus there, but it's not so much according to my experience).

There are other ways to be seen though: using semantic markup. Because Google can now link your result to a picture of your face, because it can also show a map of where your hotel is, because it can see your post is relevant to this date, etc. The point is not to be the highest ranked; it is about the visibility. Semantic markup is what allows your website to be visible to search engines.