I'm a Rails developer and I prefer Mercurial over Git. However, I know that the Rails community is very pro-Git. So my question is it possible that my choice of version control system would turn back some developers?
git are fairly similar. For hiring and collaborating, it shouldn't matter too much (though the workflows differ a little bit).
The big sticking point, honestly, would be GitHub. If you plan on open-sourcing your projects, GitHub is the way to go. It's a massive community, and it's frequently searched for libraries and projects by a huge amount of developers. It seems ridiculous that third-party repository hosting would have an effect on which source control systems to use, but if you're an independent dev looking to make a name for yourself, there's no better way to go (right now) than GitHub.
(Apologies for making this sound like a GH advertisement - I am in no way affiliated with GitHub).
In my opinion, you shouldn't choose a version control tool because of a service, you should choose a tool because the tool itself is what you really really need and it makes sense for you.
I guess it could come down to this: how hard do you want to allow the history of changes to be modified?. This maybe the main difference between both systems, Git lets its users go trigger-happy with bashing at the history while Mercurial is more conservative.
Although... maybe this has changed a little, as Mercurial has become better at this through phases and they can protect you from an unwanted rebase (yes, there is rebase in Mercurial, see the rebase extension and the histedit extension which is now officially supported). Mercurial has less power tools, like
git obliterate, still, chances are that you won't need the extra power (which IMHO, can sometimes lead to bad practices if your organization doesn't set the rules of when and why should you go at the change history).
You should also consider if the people you want to work with uses Windows, in this case I'd say Mercurial is a friendlier and more seamless experience.
Other than the previous, if you know Git you know hg (maybe with the most notable difference that Mercurial stages your changes automatically). If you know hg, you can learn Git pretty fast.
As far as repository management goes, Bitbucket is not bad at all, but I personally prefer something more governable like Rhodecode.
Finally, there is some interoperability between both systems (see HgGit and about using hg convert), so you could work with both and figure what is best for your project later. A good example is Rhodecode: the guy that maintains Rhodecode (which works well for both Git and hg) personally uses Mercurial and has a Bitbucket and a Github mirror (his main repo is in his Rhodecode instance), here are some stats:
Bitbucket mirror: 63 forks + 289 followers
Github mirror: 10 forks + 47 watchers
Don't let others hype you into something, try it out yourself and see what works for you, as you can migrate out of Mercurial into Git and viceversa if you need it.
In summary, I guess my advice would be is: keep using hg, put a github mirror, see what sticks and go with the flow.