That is precisely backwards. The surprising situation is that you have some data like:
(the (quick brown (quote jumped) over) the lazy symbol)
This data is not code; it's just some symbols. But when you print it, the Lisp system turns
(quote jumped) into
'jumped which, to it, means exactly the same thing. To you, it might be irksome because that notation is inapplicable in your data.
The ANSI Common Lisp fix for this is to use packages. The reason
(quote jumped) turned into
'jumped is that we're in a package in which the
quote symbol that is visible is the one imported/used from the
common-lisp package: i.e. the symbol
common-lisp:quote. We could use
ourpackage for the data, in which
ourpackage:quote has nothing to do with
common-lisp:quote; the Lisp printer will leave it alone.