Can website display issues on certain platforms affect a website's search rankings and potentially hinder any SEO efforts?
It's possible that display techniques might cause problems with SEO. I'll go over a few but without more specifics it's hard to say if what you're doing will cause problems or be unimportant.
URL - Your URL should include page specific keywords (yoursite.com/brandname-mens-loafers.php). The directory depth shouldn't be excessive, no more than about 3-4 levels at most. Querystring parameters should be avoided as much as possible since this can cause duplicate on-site content and other crawling problems. URL's should be easy for people to copy to share via social media, email, blogs and so forth.
Content Layout - Insure meaningful, keyword relevant, content displays above the fold. Avoid using AJAX or other client side script techniques to show primary information although additional info can be shown using this technique. If possible, try to load as much textual content as possible at page load.
Mobile - Use a responsive CSS layout rather than a separate subdomain for mobile. This prevents crawling errors, unintended content duplication and so forth. Include address, phone number and other contact info.
Page elements - Avoid links to outside sites, especially sitewide footer/sidebar links. Use a clear title and description metatags. These aren't important for ranking but may be used to display info about your page on search engine results, thus improving click-thru. Include widgets for sharing your link via social media and email.
I don’t know what you mean by “even perform SEO”
The fact of matter is that if the Site doesn’t render properly on Mobile devices it will affect your position on Mobile search results.
That beings said, if by performing SEO you mean she is editing your HTML, then yes She is right to ask you to finalize you HTML prior to her changing it (or making change recommendations).
Yes, When the website's display isn't proper on different platforms, for example, it looks different on different devices, then it's user experience will be hindered. For any search engine website, when its user experience is hindered, then they do not allow such websites to rank higher on their platforms.
protected by gnat Oct 18 at 8:41
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