An app I am working on (iOS) is being distributed to different businesses and each business needs a few customizations to said app before it is distributed to users on the app store.
Most files will stay the same but quite a few will change based off the businesses needs. Should the app be built in a way that booleans trigger these changes? or Should we separate the app into separate branches where each branch is for each business? Problem is with the second solution these branches will never be merged back into master. Also how would I make changes to the overall app that should affect every businesses app and then merge these back into each businesses app? BTW these will all start with the same code.