I work for a small startup, < 10 employees. Each of them comes from a very different industry and most are not engineers. This, as you can imagine ignites argument after argument that our product should not do feature X because industry Y doesn't to it however we must do feature Z.
After working for a few other startups I learned that creating persona's is a great way to unite the team toward a creating a cohesive, focused product.
My question is does anyone have any experience creating user personas with a limited customer base?or have any tip's for creating good personas?