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We recently developed an application and went through the hassle of dynamic subdomain provisioning, and we finally had it working.

Now a lot of our users are asking us if they can use their own domain instead of broadcasting {{theirname}}.ourcompany.com

For example, they would prefer to use theirname.com instead of theirname.ourcompany.com everything else should remain the same.

What is the most common strategy to achieve this? Are there any potential pitfalls that we should be aware of as an engineering team?

We're currently hosted in AWS and using Route53 if that matters.

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