I have been confused about the best process for private distribution in iOS - imagine we are a company like Just Eat, where venues can sign up with us and take orders from customers via a customer app. Conversely, they can then see/process their orders via a venue app. It is the venue app I wish to be privately distributed.
Automatically, this points me towards Apple B2B. However, note that we as a company own & supply the iPads, they remain a company asset. As such, we also wish the venues to have a very quick and easy sign up process with us - but information given to me so far suggests that to use Apple B2B this way would require the venues to sign up with their own DUNS number to get the app from us, which isn't the cleanest sign up method for venues?
I would assume that if the iPads are owned by us, that we could just use our own company DUNS number to put the app on the device, and then just lease the iPad to the venues? is this correct, or is there another approach to this (public app store is my last option).