3

This includes everything that contributes to the success of the app and is non-programming.

Some points to consider:

  • How do you make people notice your app when there are hundreds released every week? How to get an article published in a mobile app blog about your app? Should you buy ads? What about a press release?
  • How to shoot a promotional video? What material is good? Should you go for animation or real life footage?
  • How to make a project website for the app? Should it be simple in design? What about feedback forum? Should you use standard forum like, uservoice.com?
  • To which marketplace should you release the app? Should you stick to one or as many as you can?
  • Should you wait with releasing until you have all these handled or should you do it immediately? Is there a good time to release your app?
2

The River of News maker writes:

"What I didn't expect was how much River of News sales were driven by continually updating with new features. Even if the beneficiary of those features were customers who already paid, it creates a fall-out effect of discussion and more sales."

Angry Birds was not doing well either until they started doing something similar.

protected by gnat Dec 26 '17 at 12:15

Thank you for your interest in this question. Because it has attracted low-quality or spam answers that had to be removed, posting an answer now requires 10 reputation on this site (the association bonus does not count).

Would you like to answer one of these unanswered questions instead?

Not the answer you're looking for? Browse other questions tagged or ask your own question.