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Actually, Joel Spolsky has a really good article on this subject that I refer to from time to time:

Joel on Attracting Developers

EDIT: I read Joel's book on hiring devs, Smart and Gets Things Done. In the book, he says that this article is an embarassing bubble-era relic and he has learned a lot since then. I don't think the blog post is all bad, but it's true that the book is a lot more sophisticated.