Do the analysis first.
I would do some analysis before deciding what to teach. Figure out where the biggest pain points are. Use those to prioritize what practices to go over.
Introduce only a few changes at a time (in a similar situation I did 2-3 practices every 2 weeks).
I would limit the practices to ~3 depending on level of change to there programming style of SDLC; until they start to get comfortable with them (I would push to introduce 1 new change every ~1-2 weeks as they get more comfortable with the idea of learning new approaches). It's also a good idea to identify what the criteria for success is. What the practice should accomplish (even if it's a soft goal like team morale). That way you can show if it's effective or not.
- Why limit the number of changes?
Even if you assume these people want to be better programmers and are open to learning there are limits to how much and how fast people can learn new concepts and apply them,them; especially if they don't have CS foundation or a have participated in a Software Development Life Cycle previously.
Add a weekly wrap-up meeting to discuss how the practices affected them.
The meeting should be used to discuss what went well and what needs work. Allow them to have a voice and be collaborative. Discuss and make plans to address problems they are having and to preview the next changes coming up. Keep the meeting focused on the practices and their application. Do a little evangelizing on the benefits they should start to see from applying the practices.
Certain practices take precedence.
Proper use of a version control system (IMO) trumps everything else. Close behind are lessons in modularization, coupling/cohesion and feature/bug ticket tracking.
Remove practices that don't work.
Don't be afraid to get rid of practices that don't work. If there is a high cost and little to no benefit, remove the practice.
Improvement is a process.
Convey that sustained, consistent improvement is a process. Identify the biggest pain points, apply a solution, wait/coach and then repeat. It will feel agonizingly slow initially until you build up some momentum. Keep everyone focused on the improvements that are coming and the improvement that are already successful.